Introduction
New Zealand has strengthened its long-term vision for international education through the release of a new Tertiary Education Strategy. The updated plan aligns with the country’s ongoing recovery in student enrolments, rising education export earnings, and strong domestic support for international learners. For students and agents, these developments signal expanding opportunities and a more favourable study environment in New Zealand.
Education Exports Reach NZ$4.52 Billion in 2025
Recent data from Stats NZ confirms that education-related travel exports climbed to NZ$4.52 billion in the year ending September 2025—an impressive rise from NZ$3.6 billion at the end of 2024.
This growth marks New Zealand’s early steps toward its ambitious NZ$7.2 billion education export target for 2034. International education now ranks among the country’s top 10 exports, contributing 13.6% of New Zealand’s total service exports.
International Student Enrolments Show Strong Recovery
The January–August 2025 period recorded 83,535 international student enrolments, representing a 14% increase compared with the same period in 2024—and already surpassing the previous full-year total.
Key highlights:
- Universities: 36,045 enrolments, setting a new record and up 7.6% from 2024.
- Schools: 18,505 students, surpassing 2024’s full-year number and trending toward the highest levels since 2019.
- Private Training Establishments (PTEs): 12,060 enrolments, already exceeding last year’s totals.
After enduring several years of decline due to the pandemic and the prolonged border closure, New Zealand’s international education sector is now demonstrating robust and sustainable growth.
Amanda Malu, Chief Executive of Education New Zealand, noted that the country is becoming a top choice for students seeking high-quality education in a safe, supportive, and dynamic environment. She emphasised that New Zealand is pursuing “sustainable, balanced growth” that strengthens regions and communities.
Top Source Markets in 2025
The latest enrolment data shows a mix of growth and resilience across key countries:
- China: 29,155 students (4% higher than 2024)
- India: 11,890 students (marginal increase)
- Japan: 6,980 students (slightly below 2024)
- Sri Lanka: 3,120 students (32% growth; record high)
- South Korea: 3,095 students (down 9% from 2024)
These trends reflect diversified demand and strong interest from Asia.
Public Support for International Education Remains Strong
According to the latest Public Perceptions of International Education Survey:
- 77% of New Zealanders want the same or more international students in the country.
- 81% believe international students contribute positively to local communities.
- 79% agree that international education provides essential global connections.
This consistent public backing reinforces international education’s importance to New Zealand’s social and cultural landscape.
Government’s Growth Plan for 2034
New Zealand’s International Education Going for Growth Plan outlines two major goals for 2034:
- 119,000 international student enrolments
- NZ$7.2 billion in education export value
The newly released Tertiary Education Strategy 2025–2030 further supports these goals with five key priorities:
- International education growth
- Academic achievement
- Economic impact and innovation
- Access and participation
- Integration and collaboration
Marketing, Recruitment, and Agent Network Enhancements
To strengthen New Zealand’s global competitiveness, the government has announced several initiatives:
- A high-profile global brand campaign to showcase New Zealand education.
- Customised go-to-market strategies for each target country and education subsector.
- An improved agent network model with standardised training.
- Expansion of Education New Zealand’s AI-driven platform for students and recruitment partners.
New Work Rights and Visa Improvements
As part of efforts to make New Zealand more attractive to international students:
- In-study work hours increased to 25 hours per week in 2025.
- A new short-duration work visa is in development for graduates below degree level who do not qualify for standard post-study work rights.
These changes enhance employability outcomes and make New Zealand a more appealing destination for career-focused students.
Conclusion
New Zealand’s strengthened strategy, rising enrolment numbers, and strong public support signal a promising future for international education. For students from Pakistan and around the world, New Zealand offers high-quality education, post-study opportunities, and a welcoming environment.
